Guerilla Beatrix

Mirabeau in Eindhoven is situated next to the Philips Museum. One of the last tasks of Queen Beatrix was to open the museum. We came up with a guerilla campaign to let everyone know, during the event, that there is a creative agency next door. I took the Philips light bulb and gave it the clearly defined hair of Beatrix. When she noticed our signs she had to laugh too.