DAF XF Campaign
Campaign website for the new DAF XF truck. Combining target audiences on a one-page campaign website. Both drivers and fleet owners can look at the benefits, for both of them. There are no secrets, this truck is the best for both worlds. The one-page website combines several interactive elements, such as a dealer locator, truck configurator and lots of visual material!
The campaign website has been entered in the DIA (Dutch Interactive Awards) 2013. Although we did not win the award in the campaign category, we did get a honourable mention in the judges report. Pretty good result for the first campaign website for DAF Trucks.
- DAF Trucks
- My contribution:
- Concept/Visual Design